Owning your voice as a woman business owner means expressing yourself authentically, sharing your knowledge, experiences and opinions, listening and being heard. It’s important, because you are worthy—we are all worthy—and the more you do it, the more confident you become.
So where do you begin? Owning your voice starts with knowing yourself and your business. Define your core messages and what makes you special. For instance:
- What was your “why” when you first started?
- What are you most passionate about today?
- What is your personal mission statement and does it need to evolve?
- What do you hope to make better for yourself and others?
- What sets your company apart from everyone else out there?
- What expertise do you personally bring to the table that’s unique?
- Are you in alignment with your career and goals?
- Are you truly speaking from your heart?
Once you know your voice, you are ready to find opportunities to use it. Maybe it’s at a team or client meeting, during a speaking opportunity, in an article or on a podcast or even just at home with your family or friends. Expressing yourself, sharing your knowledge, experiences and opinions, listening and being thoughtful with your words can ultimately elevate your brand, help you better connect with others, and position you as a respected leader and community impact maker.
At NAWBO, we seize the opportunity to use our bi-partisan advocacy voice—that’s now almost 50 years strong—to help women-owned businesses now and for generations to come. NAWBO has long had a seat at the table with our nation’s legislative decision makers, since we were founded as the first business advocacy organization for women entrepreneurs in 1975.